A cowsy, absurd incremental about building a French dairy empire from three cows in a field.

InCowMental starts you off with three cows in a field somewhere in the French countryside, and a plan to feed the whole planet on your milk and cheese. At first you milk each cow yourself by hovering over it with the cursor, then call a truck to sell the milk for CowCoins. That money buys wheat for a bigger herd, and later your own wheat fields, farmhands who do the milking, harvesters, new grain types and new cow breeds. After that you open a cheese dairy and a marketing department. Each step adds a new screen and a new resource, and the jobs you did by hand slowly get automated so you can focus on the next thing. Between upgrades you can play mini-games that boost production and sales. The store page lists a rhythm game, a molecule-mixing game for wheat, minesweeper in the aging cellar and a flappy-bird style game where a cow steers the milk market, with more to find. It's the first game from a two-person team, an artist and a developer. Steam lists it for Q4 2026, so it's one to wishlist if you want a cute, small farm incremental.
InCowMental is available to play online. Check the store links for current pricing.
InCowMental is available on Steam, Windows and Steam Deck.
InCowMental is an idle game, featuring reddit community, clicker, minigames and indie.